How to choose the best CRM system for your law firm
Handling large volumes of spreadsheets and paper documentation has its own limits. While law firms tend to stick to the old ways, managing even larger amounts of data on paper becomes cumbersome during the growth stage.
In fact, having an extra piece of data to keep on paper is so unwanted, that 26% of law firms do not track their leads at all, while most law companies don't even write down a prospect's email.
Customer Relationship Management (CRM) software offers a better, more efficient way to manage existing clients and not lose the potential prospects. It will help you organize your contact information and manage important work relationships.
This gives you more time to convert hot leads and improve client satisfaction, while the CRM System takes care of all the small management tasks.
Why do law firms, even the small ones, need CRM software?
Some law practitioners have already understood the benefits of using the CRM software for law firms, and can back up their satisfaction with solid reasons.
CRM tools automate the smaller day-to-day tasks and manage the vast volume of data collected in law firms daily.
Smaller law firms tend to avoid investing in CRM solutions because they find the need for extra tools for handling their relatively small documentation ungrounded. They believe it is more convenient to do the work manually while the company is only gaining momentum, and use document automation and other software at later stages.
But are they making the right decision?
Customer relationship management for law firms is meant to act as a repository of case information and client details. Adopting a CRM system at a later stage will overcomplicate things with processes like data migration. Engaging in client management and document automation with the help of CRM software from the very beginning is the right move. This way you have all your data organized and easily accessible since the day you start your business.
84% of law firms have admitted that using legal technology has increased efficiency in their organization. More than that, 77% of them are expanding their use of legal technology, adding document automation and other software to their work processes. In-house legal departments have also embraced the rise of the technology and are reaping the benefits.
The Top advantages of CRM software for law firms
The right CRM solution can completely change how lawyers approach their work. Below are the top advantages you will get when you set up the CRM.
According to Law Technology Today, law firms take an average of more than 3 days to respond to a new potential client. In a fast-paced world this means losing potential clients. With an integrated CRM and its automated messaging system, ignoring a prospect will not be your concern.A CRM system is perfect for managing and leads and closing sales which is why your firm needs it. Time to start tracking your deals!
How to choose the right CRM for your firm?
Getting just any CRM software for your legal firm will not do the trick. You need to choose the software that suits your firm's requirements. To choose the right CRM software for law firms, focus on the basics. It should add value to your work, otherwise, it is not a good investment.
You need to define your key objectives in using the CRM because it is designed for many things, among which are the following: generate new business, track potential clients, and communicate with partners and referrals.
Focus on what's important, and adjust your goals when necessary for a gradual, stable, and efficient growth rate.
Rolling out with a fully functional CRM does not take much resources. You import all your data and contacts step-by-step. However, keep in mind that different CRM software have different configuration methods. If you want to customize out of the box solution to better suit your needs, you might end up hiring a software team to take care of that.
Top 5 CRM software for lawyers
Below is a list of the best CRM software for law firms, both starting and those with a long history:
It’s completely free, and the set-up is easy. HubSpot CRM is very popular among the beginners who have no experience working with a CRM system before.
Another CRM for law firms, Lexicata is a full-featured CRM system that will help you track your processes and manage your clients effectively.
Clio has become one of the most widely used CRM for law firms. Designed specifically for law firms who want to get the job done, this CRM system is very inexpensive. You can choose any of the three tiers for excellent services.
If you have been on the lookout for a CRM and marketing automation platform designed only for legal firms, you will truly appreciate Lawmatics. There are two pricing tiers for this software to make yoru decision easier.
Law Ruler has been designed to help legal firms run their business aspect of practice effectively. It is a cloud-based system that can use Google Chrome plug-ins to form a complete network. There are different price ranges to choose from.
Going for a Custom CRM system
If you are not happy with any of the available CRM software choices, there is nothing to worry about. Every law firm has specific needs that can only be met by specific tools, all of which might not be found in a single CRM solution.
You can make customized software just for your legal firm and integrate all your essential tools into it. Custom CRM software provides the best solution in such scenarios. All you need to do is hire a software development team that can build the custom CRM for you with all the tools and features you need. But bear in mind that you might need to stick with the software team that developed your CRM for a while, as it may require constant support and possible addition of new features. Better find a good partner for a long-term relationship.
Using CRM solutions for your legal firms can help automate certain legal tasks that would otherwise require manual interaction and take time.
Finding the perfect CRM software for your law firm is no longer an issue because more and more CRM companies for lawyers are entering the market after the recent boom in popularity. All available CRM-s have their advantages and disadvantages, it is up to you to choose the one that meets your requirements.
When choosing the best CRM for your law firm, look for a solution that helps you get the best workflow. If none of the products on the market meet your needs completely, consider hiring a software team to make a tailored solution that is right for you.